Blog Archive: 2010

Windows Phone 7

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I suppose I’m a Mac. I have an iPhone, a MacBook and an active iTunes account. Even though I’m not a PC, I do want Windows Phone 7 to be every bit as good as Microsoft claims it will be.

Since the launch of the iPhone, the iOS has really defined what a smartphone UI is. This leaves Apple in a unique position to dictate the evolution of a new class of consumer electronics. Apple does many things well, and those things tend to get refined over time. Like any company, they also tend to ignore or gloss over their weaknesses. Android phones have forced Apple to address various hardware deficiencies by introducing models with desirable features. Thus far, there have been very few challenges to the iOS itself. I suppose multi-tasking would be an obvious exception. But even then, the basic premise of an application centric UI remained unchanged. After all, “There’s an App for that”.

Windows Phone 7 might be just the competition that the iOS needs.

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