Print media and augmented reality

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December’s issue of Esquire features augmented reality not only on its cover but a couple of places inside. This is not the first instance of AR on print media, of course, but it’s nicely done. I’d love to see this sort of thing make its way into scientific publishing eventually, for 3d and animated illustrations and data visualization. Right now authors can put digital content related to their work out on the web, but it’s an altogether different subjective experience when it’s integrated into the printed object (book, journal, etc.).

Here’s a video tour of the AR in the Esquire issue:

And comments from mashable:

“Print might be in trouble, but Esquire magazine won’t be going gently into that good night. The December issue of the magazine will feature augmented reality pages that will come alive when displayed in front of a webcam.

Augmented reality is a trend and phenomenon we’re starting to see more and more uses of across the web. In March, GE played with augmented reality while showing off its Smart Grid technology. Earlier this month, musician John Mayer released an augmented reality enhanced music video. The Disney.com iPhone app that was released earlier this week also utilizes some AR features.”